Colour plays a huge role in branding, from Apple’s simple white earphones to the luxurious and decadent shade of purple trademarked by Cadbury. But have you ever thought about how the words used to describe colours can influence how consumers feel about a brand or product? It’s definitely something to think about when you’re copywriting, and it’s not an issue exclusive to writing for the web.
There is no point in writing if your target audience don’t understand what you’re trying to say. If the language you use is difficult to understand, your readers could get confused and frustrated and be left with a negative impression. Easy-to-understand language is key. This is where writing in plain English comes in.