It is no longer the case (if it ever was) that messages communicated with staff will stay inside the organisation.
Organisations rely on government and public opinion, and they need to be seen as ‘legitimate’ by stakeholders if they hope to survive. But how do you make sure you are communicating with these different groups in the right way?
All corporate communications disciplines have the same overarching goal: to protect the reputation of the organisation. Organisational structure help to keep these disciplines aligned with each other, so consistent messages are being conveyed to all stakeholders and the organisation’s good name remains untarnished. Here are some tips on how to make it happen.
Not quite public relations and not quite marketing, corporate communications is the often overlooked and misunderstood corporate function. But rather than being the ugly duckling of the business world, corporate communications is proving vital for organisations’ wellbeing. But what is this mysterious activity, and why should organisations care?