The world is changing at an unprecedented rate, and it’s up to us to communicate, manage and leverage those changes. But how to keep ahead of the learning curve when it comes to best practice and new technologies? Luckily there are a wealth of free resources online for the busy practitioner on the go!
Your website (hopefully) serves a purpose for your organisation. It’ not just there to look pretty – when people visit your site there are certain tasks you want them to complete. Whether it’s buying a product or signing up for a newsletter, how do you force encourage people to do what you want them to?
There is no point in writing if your target audience don’t understand what you’re trying to say. If the language you use is difficult to understand, your readers could get confused and frustrated and be left with a negative impression. Easy-to-understand language is key. This is where writing in plain English comes in.