Structurally sound? How the structure of your organisation can help communications

All corporate communications disciplines have the same overarching goal: to protect the reputation of the organisation. Organisational structure help to keep these disciplines aligned with each other, so consistent messages are being conveyed to all stakeholders and the organisation’s good name remains untarnished. Here are some tips on how to make it happen.

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Writing about colours: What’s in a name?

Colour plays a huge role in branding, from Apple’s simple white earphones to the luxurious and decadent shade of purple trademarked by Cadbury. But have you ever thought about how the words used to describe colours can influence how consumers feel about a brand or product? It’s definitely something to think about when you’re copywriting, and it’s not an issue exclusive to writing for the web.

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