Your website (hopefully) serves a purpose for your organisation. It’ not just there to look pretty – when people visit your site there are certain tasks you want them to complete. Whether it’s buying a product or signing up for a newsletter, how do you force encourage people to do what you want them to?
All corporate communications disciplines have the same overarching goal: to protect the reputation of the organisation. Organisational structure help to keep these disciplines aligned with each other, so consistent messages are being conveyed to all stakeholders and the organisation’s good name remains untarnished. Here are some tips on how to make it happen.
Not quite public relations and not quite marketing, corporate communications is the often overlooked and misunderstood corporate function. But rather than being the ugly duckling of the business world, corporate communications is proving vital for organisations’ wellbeing. But what is this mysterious activity, and why should organisations care?
Colour plays a huge role in branding, from Apple’s simple white earphones to the luxurious and decadent shade of purple trademarked by Cadbury. But have you ever thought about how the words used to describe colours can influence how consumers feel about a brand or product? It’s definitely something to think about when you’re copywriting, and it’s not an issue exclusive to writing for the web.
There is no point in writing if your target audience don’t understand what you’re trying to say. If the language you use is difficult to understand, your readers could get confused and frustrated and be left with a negative impression. Easy-to-understand language is key. This is where writing in plain English comes in.